The lesson: the two-step verification process adds an extra layer of security to these common categories.EMs first Cannes Lions International Festival of Creativity is in the bag, and weve learned plenty.Thousands of advertisers, marketers and creatives hailing from nearly 100 nations descended upon the French Riviera June 17-21 seeking creative inspiration, business opportunities and, if were honest, booze.
C'Est Magnifique By Francisco Verification Process AddsC'Est Magnifique By Francisco How To Work HardIt attracts a crowd that knows how to work hard and play hard, and the bar to impress these folks is exceedingly high. We learned that high-level meetings and networking often take precedence over experiential activations at this event, so brands that created experiences went bigin scale, touchpoints and after-dark entertainment. Each was careful not to impede upon the most important element of dcor: the brilliant blue waters and golden sand of the French Riviera. So brands, accordingly, focused on meeting and hospitality spaces along the beach that opened up toward the water or took over large sections of the beach along Cannes main boulevard, The Croisette. A significant portion of the program focused on the content and thought leadership held at the Palais des Festivals et des Congrs, the events indoor conference area. Or at airy, outdoor spaces like the Terrace, or the various hotel takeovers along the boulevard. Key themes this year included diversity, inclusion, women and LGBTQ. Then, there were the scores of Lions awarded dailycoupled with nightly award showsfor excellence in creative marketing communications. To its credit, the festival devoted an entire floor to an interactive exhibit for the Cannes Lions award judging process (scroll down to the Awards Hub section for a deep dive). But while the awards indicate whats happening now, the content and activations at Cannes strive to depict whats next. That seemed to be the jumping off point for brands, whether it was Spotifys Whats Next campaign touting the brands insights into culture and music shaped by younger generations, or Pinterests invitation for marketers to dream up whats next by embracing play. So, grab that glass of rosor better yet, its refreshing frozen counterpart, frosand check out the brands that impressed us the most. The build was constructed from planks of light-colored woodas were most beachfront spacesthat was stained in the four colors of Googles logo. Descending the stairway to the entry, attendees encountered a large welcome sign and a greeting stenciled onto the walls. A small wooden hut manned by Google reps that doubled as the press station was situated just past the entrance. Next to it, badge-holders were asked to register on laptops sitting atop red, blue, yellow and green stands. After moving through registration, the space opened up into several sections of experiences divided, again, by color. Brand ambassadors helped attendees navigate to the phones feature, which translated different languages on the spot by scanning text found in a binder of flavor menus. After using the phone to translate local flavors of ice cream, attendees walked away with the flavor they preferred. C'Est Magnifique By Francisco Series Of SelfAcross the way was the Password Personalities station, a series of self-guided videos on iPads designed to educate attendees on Googles two-step verification process. We learned that depending on whether you are a sports fan, a special dates person or an animal lover (to name a few common categories), people tend to pick passwords based on these types.
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